Ian Proud – Why can’t western leaders accept that they have failed in Ukraine?

The disaster that Western Europe is preparing for itself comes ever closer.

Ian Proud was a member of His Britannic Majesty’s Diplomatic Service from 1999 to 2023. He served as the Economic Counsellor at the British Embassy in Moscow from July 2014 to February 2019. He recently published his memoir, “A Misfit in Moscow: How British diplomacy in Russia failed, 2014-2019,” and is a Non-Resident Fellow at the Quincy Institute.

Cross-posted from Ian’s Substack “The Peacemaker”

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By © European Union, 2026, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=172995325

Since the war started, voices in the alternative media have said that Ukraine cannot win a war against Russia. Indeed, John Mearsheimer has been saying this since 2014.

Four years into this devastating war, those voices feel at one and the same time both vindicated and unheard. Ukraine is losing yet western leaders in Europe appear bent on continuing the fight.

Nothing is illustrative of this more than Kaja Kallas’ ridiculous comment of 10 February that Russia should agree to pre-conditions to end the war, which included future restrictions on the size of Russia’s army.

Comments such as this suggest western figures like Kallas still believe in the prospect of a strategic victory against Russia, such that Russia would have to settle for peace as the defeated party. Or they are in denial, and/or they are lying to their citizens. I’d argue that it is a mixture of the second and third.

When I say losing, I don’t mean losing in the narrow military sense. Russia’s territorial gains over the winter period have been slow and marginal. Indeed, western commentators often point to this as a sign that, given its size advantage, Russia is in fact losing the war, because if it really was powerful, it would have defeated Ukraine long ago.

And on the surface, it might be easy to understand why some European citizens accept this line, not least as they are bombarded with it by western mainstream media on a constant basis.

However, most people also, at the same time, agree that drone warfare has made rapid territorial gains costly in terms of lost men and materiel. There is a lot of evidence to suggest that since the second part of 2023, after Ukraine’s failed summer counter-offensive, Russia has attacked in small unit formations to infiltrate and encircle positions.

Having taken heavy losses at the start of the war using tactics that might have been conventional twenty years ago, Russia’s armed forces had to adapt and did so quickly. Likewise, Russia’s military industrial complex has also been quicker to shift production into newer types of low cost, easy build military technology, like drones and glide bombs, together with standard munitions that western providers have been unable to match in terms of scale.

And despite the regular propaganda about Russian military losses in the tens of thousands each month, the data from the periodic body swaps between both sides suggest that Ukraine has been losing far more men in the fight than Russia. And I mean, at a ratio far greater than ten to one.

Some western pundits claim that, well, Russia is advancing so it is collecting its dead as it moves forward. But those same pundits are the ones who also claim that Russia is barely moving forward at all. In a different breath, you might also hear them claim that Russia is about to invade Estonia at any moment.

Of course, the propaganda war works in both directions, from the western media and, of course, from Russian. I take the view that discussion of the microscopic daily shifts in control along the line of contact is a huge distraction.

The reality of who is winning, or not winning, this war is in any case not about a slowly changing front line. Wars are won by economies not armies.

Those western pundits who also tell you that Russia will run out of money tomorrow – it really won’t – never talk about the fact that Ukraine is functionally bankrupt and totally dependent on financial gifts which the EU itself has to borrow, in order to provide. War fighting for Ukraine has become a lucrative pyramid scheme, with Zelensky promising people like Von der Leyen that it is a solid investment that will eventually deliver a return, until the day the war ends, when EU citizens will ask where all their tax money disappeared to.

Russia’s debt stands at 16% of its GDP, its reserves over $730 billion, its yearly trade surplus still healthy, even if it has narrowed over the past year.

Russia can afford to carry on the fight for a lot longer.

Ukraine cannot.

And Europe cannot.

And that is the point.

The Europeans know they can’t afford the war. Ukraine absolutely cannot afford the war, even if Zelensky is happy to see the money keep flowing in. Putin knows the Europeans and Ukraine can’t afford the war. In these circumstances, Russia can insist that Ukraine withdraws from the remainder of Donetsk unilaterally without having to fight for it, on the basis that the alternative is simply to continue fighting.

He can afford to maintain a low attritional fight along the length of the frontline, which minimises Russian casualties and maximises Ukraine’s expenditure of armaments that Europe has to pay for.

That constant financial drain of war fighting is sowing increasing political discord across Europe, from Germany, to France, Britain and, of course, Central Europe.

Putin gets two benefits for the price of one. Europe causing itself economic self-harm while at the same time going into political meltdown.

That is why western leaders cannot admit that they have lost the war because they have been telling their voters from the very beginning that Ukraine would definitely win.

At the start of the war, had NATO decided to back up its effort by force, to facilitate Ukrainian accession against Russia’s expressed objection, then the war might have ended very differently.

NATO would simply not have been able to mobilise a ground operation of sufficient size quickly enough to force Russia back from the initial territorial advances that it had made in February and March of 2022. That means, the skirmishes at least for the first month would have largely been in the form of air and sea assets, including the use of missiles.

There is nothing in NATO doctrine to suggest that the west would have taken the fight to Russia, given the obvious risk of nuclear catastrophe.

While it is pointless to speculate now, my view is that a short, hot war between NATO and Russia would have led to short-term losses of lives and materiel on both sides that forced a negotiated quick settlement.

Europe avoided that route because of the risk of nuclear escalation and the great shame of the war is that our leaders were nonetheless willing to encourage Zelensky to fight to the last Ukrainian, wrecking our prosperity in the process.

Who will want to vote for Merz, Macron, Tusk, Starmer and all these other tinpot statesmen when it becomes clear that they have royally screwed the people of Europe for a stupid proxy war in Ukraine that was unwinnable?

What will Kaja Kallas do for a job when everyone in Europe can see that she’s a dangerous warmonger who did absolutely nothing for the right reason, and who failed at everything?

Zelensky is wondering where he can flee to when his number’s up, my bet would be Miami.

So if you are watching the front line every day you need to step back from the canvas.

There is still a chance that European pressure on Russia will prevail, which makes this whole endeavour a massive gamble with poor odds.

More likely, when the war ends, Putin will reengage with Europe but from a position of power not weakness.

That is the real battle going on here.



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