We struggle to think of anything analogous in the history of the automotive industry, in which a brand has lost so much value so quickly,” wrote JP Morgan analysts this week. They were describing the reputation crisis facing Tesla, one of the world’s leading electric vehicle manufacturers. The problem for Tesla is straightforward: their CEO, Elon Musk, has embraced hard-right politics. He has supported the neo-Nazi-friendly AfD party in Germany and even made a gesture that looked an awful lot like a Nazi salute at Donald Trump’s inauguration. (Nazis were certainly thrilled by it.) Musk has a leading role in a presidential administration that is waging war on the civil service and gutting climate and environmental policies.
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